Privacy Policy

Independent Knowledge (“we,” “us,” or “our”) operates independentknowledge.com. This Privacy Policy explains what information we collect when you visit the site, how we use it, and your rights regarding that information.

We take privacy seriously. This site is a lead-generation and information resource — we do not sell your data, run advertising networks, or share your information with third parties for marketing purposes.

1. Information We Collect

Information You Provide Directly

When you use our contact form or send us an email, we collect the information you choose to share, which typically includes your name, email address, company name, and a description of your project or question. We use this information solely to respond to your inquiry.

Information Collected Automatically

When you visit this site, certain information is collected automatically through Google Analytics 4 (GA4) and Google Tag Manager (GTM). This includes:

  • Pages visited and time spent on each page
  • General geographic location (country and city level, not precise location)
  • Device type, browser, and operating system
  • Referring website or search engine
  • Interactions with page elements such as button clicks and scroll depth

This data is collected in aggregate and is not used to personally identify individual visitors.

2. Cookies and Tracking Technologies

This site uses cookies and similar tracking technologies to support analytics and improve site performance.

Google Analytics 4 (GA4)

GA4 uses first-party cookies to measure visitor behavior on this site. Data collected by GA4 is processed by Google LLC and subject to Google’s Privacy Policy (policies.google.com/privacy). GA4 is configured on this site to anonymize IP addresses and limit data retention.

Google Tag Manager (GTM)

GTM is a tag management system that controls which tracking scripts load on the site. GTM itself does not collect personal data — it is a container that manages the deployment of other tools, currently limited to GA4.

Server-Side Tagging via Stape

This site uses server-side tagging infrastructure hosted via Stape (stape.io). Server-side tagging routes analytics data through a first-party server endpoint rather than directly from your browser to third-party services. This improves data accuracy and privacy compliance by reducing direct third-party script exposure in your browser.

Managing Cookies

You can control or disable cookies through your browser settings. Note that disabling cookies may affect site functionality. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when new cookies are set.

3. How We Use Your Information

Information collected through this site is used to:

  • Respond to inquiries submitted through the contact form
  • Understand how visitors use the site so we can improve its content and structure
  • Measure the effectiveness of different pages and content sections
  • Identify technical issues affecting site performance

We do not use your information to send unsolicited marketing communications, sell to third parties, or build advertising profiles.

4. Third-Party Services

This site integrates the following third-party services. Each operates under its own privacy policy:

  • Google Analytics 4: policies.google.com/privacy
  • Google Tag Manager: policies.google.com/privacy
  • Stape (server-side tagging infrastructure): stape.io/privacy-policy
  • WordPress / Hostinger (site hosting): www.hostinger.com/privacy-policy

We do not currently use advertising platforms, social media tracking pixels, or retargeting tools on this site.

5. Data Retention

Contact form submissions are retained only as long as necessary to respond to your inquiry and maintain a record of the business relationship. GA4 analytics data is retained for 14 months by default (Google’s standard retention setting). You may request deletion of any personally identifiable data we hold about you at any time by contacting us directly.

6. Your Rights

Depending on your location, you may have rights regarding your personal data under applicable privacy law, including GDPR (European Union), CCPA (California), and other state or national regulations. These rights may include:

  • The right to know what personal data we hold about you
  • The right to request correction or deletion of your data
  • The right to opt out of certain data processing activities
  • The right to data portability

To exercise any of these rights, please contact us using the form at independentknowledge.com/contact. We will respond within 30 days.

7. Children’s Privacy

This site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

8. Contact

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Independent Knowledge
Steven Graff, Principal
independentknowledge.com/contact

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. The “Last Updated” date at the top of this page indicates when the most recent revision was made. Continued use of the site after any changes constitutes acceptance of the updated policy.

Effective Date: February 2026  |  Last Updated: February 2026