Your clients get the work.
Your agency gets the credit.
White-label analytics and optimization services for agencies that need expert execution without adding headcount.
Most agencies reach a point where the client needs something the team can’t quite deliver — a GA4 migration that was never configured correctly, server-side tagging infrastructure that’s beyond the current scope, a conversion optimization program that requires a specialist to run. The choice is usually between declining the work or stretching the team thin.
There’s a third option.
Independent Knowledge operates as a behind-the-scenes partner for agencies that need analytics, tracking, and optimization capability delivered under their own brand. Your clients see your agency. I handle the infrastructure. The work gets done correctly. Your relationship stays intact.
I’ve spent enough time running agencies — as a CEO, VP of Operations, Account Director, Creative Director — to understand what matters on your end. Timelines. Client communication. Documentation that survives the handoff. Work that doesn’t come back as a support issue six months later. That’s the standard this operates to.
You identify the need
A client needs GA4 rebuilt from scratch. Their server-side tagging is broken. They want a conversion optimization program but nobody has the bandwidth to run it. You bring me in when the need is clear — or before you scope it, if you want a second opinion on what’s actually involved.
We scope it together
I work with your team to define the engagement — what gets built, how long it takes, what the client receives at handoff. You control how much or how little your client knows about the partnership. Most agencies prefer seamless; some prefer transparency. Both work.
I deliver under your brand
All deliverables — documentation, reports, training materials — are formatted to your standards. If there’s client-facing communication, I can operate under your name or stay behind the scenes entirely. The work product is yours.
Your team owns it at handoff
Every engagement ends with documentation your team can manage going forward. I don’t build dependencies. I build systems that work — and make sure the people responsible for them understand what they have.
GA4 Implementation
Full measurement architecture from scratch, or audit and remediation of a migration that didn’t go cleanly.
Server-Side Tagging
Stape deployment, custom domain config, cookie keeper, CAPI connections for Meta, Google Ads, TikTok, LinkedIn.
GTM Container Architecture
Clean container design, dataLayer specification, tag governance documentation your team can maintain.
Conversion Rate Optimization
A/B testing programs, landing page optimization, hypothesis development and prioritization. Fractional CRO lead.
Analytics Audits
Independent review of a client’s existing setup — data quality, conversion tracking, attribution, tag health.
Google Ad Grants
Full-stack Grant management for nonprofit clients — GA4, conversion tracking, campaign optimization, compliance.
The short version: I’ve been where you are. Running agency operations, managing client expectations, writing scope documents that need to hold up six months from now. When I work with your agency, I’m not an external vendor who needs to be managed. I’m an extension of your team that knows how agencies work — because I spent a long time running one.
That means I communicate in a way that makes your team look good. Timelines are realistic. Documentation is written so your account managers can answer basic questions without calling me. Problems get flagged before they become client issues.
No setup fees for agency partners. We establish a working relationship first — one engagement, usually project-based — and the terms evolve from there. Most agency partnerships move to a standing arrangement once the workflow is established.
Looking for partner logos? Discretion keeps more than 15 agency names off this page. The same NDAs and professionalism apply when I’m working under yours. References are available prior to partnership.
“Steve is exceptional at managing client expectations and communicating technical issues in language clients actually understand.”— Andrew Broadbent
“Steve has a genuine desire to mentor and guide staff. He doesn’t just hand you a report — he makes sure your team understands the data.”— Viviane Forny
“His thoughtful and rational approach served as a calming force during a challenging period.”— Steve Ickes
Tell me what your client needs.
Let’s figure out if this works.
The first conversation is diagnostic — what the client has, what they need, whether the scope is right. No commitment on either end until the picture is clear.
Start the Conversation →