The Google Marketing Stack
A clean, connected Google foundation — built correctly before you scale.
“Most businesses already have these tools. The problem is how they got there.”
Analytics was installed at some point. Tag Manager has tags inside it. Search Console is connected — maybe. Google Ads is running — but conversion tracking isn’t fully aligned.
Individually, the tools work. Together, they often don’t. Conversions don’t match. Reporting feels inconsistent. Ad platforms optimize toward incomplete data. Scaling becomes uncomfortable.
Before increasing ad spend, the foundation needs to be stable.
One engagement. Five platforms. One working system.
The Google Marketing Stack is a structured infrastructure build that connects your core Google platforms into one integrated system — not a long consulting engagement, and not five separate projects with five separate timelines.
The difference isn’t the individual tools. It’s the integration. When GTM, GA4, Search Console, Business Profile, and Ads are configured as one system, every marketing dollar becomes measurable — and every decision is informed by data you can trust.
Google Tag Manager
Container audit or clean setup. Event configuration. Removal of redundant or legacy tags. Structured, documented, intentional.
Google Analytics 4
Property configuration, proper event tracking, conversion alignment, and ecommerce tracking where applicable. Reporting you can rely on.
Google Search Console
Property verification, sitemap review, and GA4 integration. Organic search data aligned with performance reporting.
Google Business Profile
Profile review, category alignment, and basic optimization. Local visibility connected to your broader Google ecosystem.
Google Ads
Proper conversion tracking configuration, GA4 integration, and audience linking — so campaigns optimize against real business signals.
Documentation & Handoff
Complete documentation of what was built and how it’s configured. Your team can manage the system going forward with confidence.
Established Businesses
You have these tools partially in place but they’re disconnected, misconfigured, or were set up by someone who’s no longer around. You need a reset — one person who looks at the whole picture and makes everything work together.
Agencies
You need the Google foundation built for a client cleanly, documented so your team can manage it going forward, and delivered in a way that makes you look good. I understand agency workflows because I’ve run agencies myself. White-label delivery is available.
Quick Audit
I review what’s currently in place across all five platforms — what’s working, what’s broken, what’s missing. You get a clear picture of where things stand before any work begins.
Structured Implementation
All five platforms configured, wired together, conversion tracking set up, and everything verified as firing correctly. Most builds complete within five business days.
Validation & Documentation
You receive confirmation that everything is firing correctly, along with complete documentation of what was implemented. The engagement ends with a working system — not loose ends.
The Google Marketing Stack is delivered as a fixed-scope infrastructure build. All pricing is confirmed upfront. If additional complexity is discovered, scope is clarified before work begins.
- GTM container setup or audit
- GA4 configuration & events
- Search Console integration
- Google Business Profile review
- Google Ads conversion tracking
- All Stack components
- Enhanced ecommerce tracking
- Platform-specific event mapping
- Revenue reporting configuration
Shopify ecommerce: Starting at $1,800 — includes full enhanced ecommerce, purchase event validation, and GA4–Google Ads conversion linking.
The Google Marketing Stack gives you a solid client-side foundation. For many businesses, that’s exactly what they need. As your marketing matures, two natural next steps:
Ready to get your Google foundation right?
Tell me what’s in place and what’s not. I’ll tell you exactly what needs to happen — and what it would take.
Let’s Talk →